Prague Charm

The Original Charm Bar in Prague

Prague vibe. Your style.

Step into Prague’s original Charm Bar — a bright, pink, feel-good space where you design jewelry that feels uniquely you.
Choose from the biggest range of charms in our bar: minimal, playful, romantic, letters, lucky symbols, Prague icons and more.
Your bracelet doesn’t have to be about Prague — it’s about your style.

Don’t miss it. Add Prague Charm to your must-see list.

Why people love Prague Charm

 

  • Original Charm Bar in Prague — a concept store made for creativity and fun.
  • The biggest range of charms — hundreds of designs so everyone can express their style.
  • Iconic pink interior — warm, photogenic, and full of atmosphere.

Visit, create, and wear it out the door.

How it works — step by step

  • Pick your chain

    bracelet or necklace, gold or silver

  • Choose your charms

    mix letters, symbols, hearts, travel icons, anything you love

  • Ready in minutes

    we assemble it for you on the spot

Simple. Personal. Instant.

In the heart of Prague

We’re right in the center — 2 minutes from Wenceslas Square and 5 minutes from Old Town Square.

You can’t miss the big pink store. Drop in between sights and make your bracelet.

come say hi

More than a souvenir

Skip the typical gifts. Take home something personal and lasting — a piece you’ll actually wear.

Every charm is a memory you chose yourself.

Don’t leave Prague without your charm.

Viral on social

Loved, shared, and worn across all over the world

1000s of girls worldwide · 100s of charms · 1 store in Prague

Visit us

Prague Charm — The Original Charm Bar in Prague

THE ADRESS – Na Příkopě 12 (mall Černá růže), 2ND floor

OPEN DAILY – 10:00 – 18:00


Plan your visit. Create your bracelet. Wear your style.

Visit us

Client feedback

  • Noëlle van der Zwart Noëlle van der Zwart

    Very cute and nice business. I loved making my own bracelet and make it my own story. Very friendly employees who takes time to make the jewellery exactly like you want it.

  • marzia marinelli marzia marinelli

    My best friend and I wanted to treat ourselves to a unique souvenir, and thanks to TikTok, we discovered this place. The shop is tiny, and at certain times there´s a bit of a line, but it´s definitely worth it. The girls are incredibly kind …

  • Sara Baalbaki Sara Baalbaki

    Good vibes! So cute! The workers are really kind and will help u whenever u need it. If i could i would rate the shop with 6 stars!

  • Magdaléna Netolická Magdaléna Netolická

    I really loved the visit and the experience! Charms are really cute and affordable. Staff is helpful and kind! <3 Can´t wait to go there again.

  • Phuong Thao Nguyen Phuong Thao Nguyen

    This was such a fun thing to do! There were many cute charms, especially the Prague themed ones (those were our favorite) Also the staff was really kind and helpful …